In recent days among all those fancy buzz words used one of them is Digital Marketing. It covers all marketing efforts that promote your brand or product using electronic devices or the Internet, also referred to as advertising and delivered through digital channels. The channels can be mobile platforms, email, social media platforms, web applications, search engines, and websites. Any form of service or marketing product involving electronic devices is digital marketing.
Digital Marketing is divided into 11 types which are as follows:
- SEO (Search Engine Optimization):
SEO enforces the need for valuable and engaging content, user-friendly website, and credibility for other sites, and customers or visitors recommend you by linking to your website.
- SEM (Search Engine Marketing):
It is to cover both PPC & SEO work. Bringing traffic to your website via a search engine is not easy, so PPC and SEO work to look into traffic, on both means (paid &unpaid). PPC paid advertising and SEO works on bringing in traffic.
- PPC (Pay per click):
It is a form of advertising on Google and Bing. It’s a way to be at the top of the search engine results pages by paid way/means. Your ad account is charged every time when one of your advertisement is clicked, that’s why it’s called PPC. To generate leads there are many SEO companies like lancaster pa seo who provides great results to their clients.
- Social media marketing:
Social media marketing is like working on marketing through social media platforms like Facebook, Twitter & Instagram. Doing online business and you need to earn more customers, investing in Social media marketing helps to gain more customers and to grow followers
- Content Marketing:
Content Marketing works through posting blogs, videos, and images where you build up consumers that visit your site for content. If your content is worthy and valuable enough, it will help you in growing more consumers. It can be of any type of content related to information about your business or industry knowledge.
- Email Marketing:
Another great form of marketing to reach out to your customers is Email marketing. Here you can send information, offers, blogs etc. directly to your mailing lists inboxes. You can interact with them after purchase.
- Influencer/ Affiliate marketing:
Affiliate marketing is essentially the monetization of the worldwide market. A person or marketer gets a commission in exchange for referring a product or service to another customer.
- Viral Marketing:
Content refers to videos, blogs, pictures. You want people to talk about you. Viral marketing saves your money and time. You can get massive brand awareness.
- Radio advertising:
It has full coverage, being able to convey messages to remote areas. According to needs, it can be used on a national or local level quickly catching the attention of people.
- Television advertising:
Both audios as well as visual aspects can be created through television providing broader coverage. Therefore, advertisers can create the best impact on the viewers. Nowadays, television is a common household item.
- Mobile advertising:
In the marketing world, mobile advertising is the way of the future. Mobile advertising has taken off in countries like Japan, France, and Spain.
So, this was all about digital marketing and the types of digital marketing.